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X-WR-CALDESC:Events for B2B eCommerce Association
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DTSTART;TZID=America/New_York:20260121T110000
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SUMMARY:Transforming B2B Complexity into Competitive Advantage
DESCRIPTION:About:\nIn B2B eCommerce\, complexity kills growth. When buyers juggle multiple sites and fragmented workflows\, they don’t just abandon carts — they abandon brands. \nParts Town\, the leading distributor of genuine OEM foodservice and commercial kitchen parts\, faced this challenge early. Rather than investing millions in warehouses and inventory\, they made a strategic pivot: launching a curated marketplace with Mirakl. \nThe results? A one-stop shop that expanded into adjacent categories (HVAC\, janitorial\, residential appliances)\, increased order frequency and basket size\, and delivered 600% GMV growth — all while maintaining a seamless\, single-brand experience. \nJoin Maria Turavani\, Director of Marketplace at Parts Town\, to discover how marketplace strategy became their force multiplier for growth\, M&A\, and customer experience — without traditional CapEx. \nWhat You’ll Learn:\nTurn demand signals into revenue opportunities: Use real search data to validate category expansion before you fund inventory \nScale without channel conflict: Implement pricing governance and geolocation rules that protect existing relationships \nRethink B2B fulfillment: Explore innovative models — including dealer networks — that improve SLAs without adding fixed assets \nDe-risk M&A with a marketplace “test bed”: Identify and acquire high-performing sellers with proven unit economics before you invest \nHosts:\nMaria Turavani\, Director of Marketplace at Partstown\nHaanee Monem\, Director of Client Success at Mirakl
URL:https://staging.b2bea.org/event/transforming-b2b-complexity-into-competitive-advantage
LOCATION:Live on Zoom
ATTACH;FMTTYPE=image/png:https://media.b2bea.org/app/uploads/2025/12/PartsTown-Webinar-B2B-EA-promo-Header.png
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