OroCommerce

OroCommerce Overview

Oro, Inc. offers a suite of open source commerce applications: OroPlatform, OroCRM and, OroCommerce. OroCRM is a solution for multichannel companies, and OroCommerce, the only eCommerce platform purpose-built for B2B companies, was named by Frost and Sullivan as the No.1 B2B eCommerce product of 2017. Oro’s founders previously founded Magento and have deep experience in the eCommerce industry.

Company Snapshot

Company HQ

Global

Regions Served

Europe, North America, South America

Year Founded

2012

Market Focus

Enterprise, Mid-market

Company Type

Private

Software made by OroCommerce

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Case Studies by OroCommerce

Industrial & Construction

Wastequip embarks on digital transformation for 12+ brands

OroCommerce

Wastequip is a leading manufacturer of waste-handling equipment with over 2,000 employees and 38 facilities. The B2B organization decided to enter the eCommerce market, starting with one brand, Mountain Tarp. Wastequip’s strategic goal was to simplify the ordering process for customers and grow its online presence in response to increasing customer demand. After the eCommerce…

Health & Medical

How Gala Imports Achieved 50% Conversion Growth with B2B eCommerce

OroCommerce

Gala Imports, an Australian container distributor serving 35,000+ customers across Australia, New Zealand, and the Pacific, needed a B2B eCommerce solution that could cater to both large industrial clients and smaller businesses/hobbyists. Their previous platform lacked the flexibility for segmented customer experiences, robust product management, and streamlined back-office operations. Migrating to OroCommerce, with assistance from…

Food & Beverage

Saltworks: Scaling for Success – A Unified Commerce Strategy for B2B and B2C

OroCommerce

Saltworks is the US’s largest salt manufacturer, serving both wholesale and individual customers. They used Magento 1, a B2C platform, for their B2B needs. As a result, it required costly and complex customizations that failed to deliver a dedicated B2B experience. Saltworks switched to OroCommerce, a B2B eCommerce platform, to meet the growing demand for…

Health & Medical

Igual scales B2B operations with ecommerce presence

OroCommerce

Igual is a French-based hygiene equipment product wholesaler and service provider with seven office locations and more than 40,000 square feet of storage space serving 3,000 customers. Igual seeks to bring transparency to the opaque professional hygiene market so customers can make the right choice for their needs. With a mission to make a difference…

Midway Dental Supply

OroCommerce

Midway Dental Supply is an independent dental supply company that services Indiana, Michigan and Northeastern Illinois. They offer full-service dental supply distribution servicing the dental professional in every aspect of their business.

GI Supply

OroCommerce

GI Supply was founded more than 30 years ago by Dr. Frank Jackson, a gastroenterologist and entrepreneur, to help solve many of the clinical challenges he faced in daily practice. Today, GI Supply products are being distributed to hospitals and other medical organizations around the world and used by gastroenterologists and colorectal surgeons in over…

FairPrice

OroCommerce

Known as the Costco of Singapore, FairPrice is by far the largest and most successful supermarket chain in the country. With its partners Foodfare and Kapitam, FairPrice sees a turnover of $3.8 billion and employs over 12,000 workers.

Automotive & Spare Parts

PartsBase Soars with OroCommerce: A B2B Marketplace for the Aviation Industry

OroCommerce

Challenge: As the world’s largest aerospace parts locator service, PartsBase faced growing pains. Manual sales processes, cumbersome product uploads, and fragmented communication hindered efficiency and growth. They needed a solution that could streamline operations and empower their thousands of sellers. Solution: PartsBase partnered with OroCommerce to develop a cutting-edge B2B marketplace, leveraging key features: Robust…

Industrial & Construction

Leading global manufacturer of protective footwear opens up new horizons with B2B eCommerce

OroCommerce

Dunlop Protective Footwear designs, develops, and manufactures footwear for industrial environments. To scale its business, Dunlop made the natural decision to expand online. With a robust B2B eCommerce solution as a foundation, Dunlop digitized its sales channels, increasing conversion rate by 40% and average order value by 10%. What makes Dunlop’s eCommerce site successful: A…

Home Goods & Furniture

How Bolloré Logistics accelerates digitization

OroCommerce

Bolloré Logistics is one of the largest transport and logistics groups with a global presence. They have over 350 offices spread across 146 countries with more than 14,918 employees. Besides their core services of multimodal transport, customs & regulatory compliance, and contract logistics, Bolloré Logistics has established itself as experts in industries like luxury goods,…

Testrut begins internal digital infrastructure initiative

OroCommerce

Testrut is an international distributor and manufacturer specializing in indoor and outdoor products. Based in Austria, Asia, and Germany, they have several international locations, an established sales structure, in-house logistics, and an extensive product range that has led to their successful business growth.

Industrial & Construction

Braskem

OroCommerce

Сhallenge: As the largest petrochemical company in the Americas, Braskem sought to modernize its entirely offline business model. Their goal: create a self-serve online customer portal, despite uncertainty about customer adoption in a traditionally offline industry. Solution: Braskem partnered with AAXIS and OroCommerce to develop a phased approach: MVP and Validation: A minimum viable product (MVP)…

Home Goods & Furniture

Ecoburo is improving their B2B customers’ experience

OroCommerce

Founded in 2006, Ecoburo offers 7,000 references for ecological office supplies. With Ecoburo, the goal is to supply products that are useful, durable, and can be refilled with renewable raw materials. In order to improve efficiency and customer experience, Ecoburo wanted to automate traditionally manual processes. Being a small business of 3 people, automating processes…

IT & Electronics

Petra Elevates B2B Customer Experience with OroCommerce

OroCommerce

Petra Industries, a leading distributor of consumer technology products for 800+ brands, needed a B2B eCommerce platform that could deliver a modern, efficient customer experience and support their rapid growth. Their legacy platform, burdened with add-ons and limited functionality, was holding them back. OroCommerce provided the solution. In just eight months, Petra launched PetraCentral™, a…

IT & Electronics

Cdiscount Pro innovates the industry with an eCommerce solution

OroCommerce

Known as the biggest competitor to Amazon in France, Cdiscount launched their B2B specific portals for specific customers. Cdiscount PRO gives the opportunity to professional buyers to access to a marketplace of professional sellers and Cdiscount new or used products. Cdiscount PRO needed to find a technical platform that offered a simplified customer journey despite…