BlackHawk Industrial: Taking Flight with HawkSearch to Elevate User Experience

BlackHawk Industrial, a leading distributor of industrial tools, equipment, and manufacturing services, set out to transform how customers find and purchase products online. With over 1.5 million catalog records and a strong North American presence, the company needed a smarter, more intuitive search experience that could keep pace with its extensive product range.

By integrating HawkSearch through the Xngage Connector with Optimizely Configured Commerce, BlackHawk gained the intelligence and control needed to simplify complex product discovery. HawkSearch’s AI-driven personalization, real-time facet management, and unit conversion tools enabled faster, more relevant search results—while visitor targeting features created personalized experiences across regions and product types.

The result is a cleaner, more efficient ecommerce journey that empowers customers to find exactly what they need—faster and with greater confidence—solidifying BlackHawk Industrial’s position as a digital leader in the industrial supply market.