Borsheims Transforms the Online Jewelry Shopping Experience

Borsheims, a premier destination for fine jewelry, watches, and luxury gifts, elevated its online shopping experience with HawkSearch to meet the expectations of discerning customers seeking precision, personalization, and speed.

Before adopting HawkSearch, Borsheims faced challenges with limited customization, slow product indexing, and missed search intent—making it difficult for customers to find the perfect piece. HawkSearch changed that with advanced merchandising tools, intelligent synonym detection, and SEO Traffic Builder technology that empowered Borsheims to deliver tailored, high-performing digital experiences.

The results were striking: visual merchandised categories grew 10% year over year, product indexing became twice as fast, and search accuracy improved dramatically. Today, Borsheims offers an elegant, intuitive ecommerce experience that mirrors the luxury and craftsmanship of its products.