Drive sustainable revenue growth in your B2B ecommerce channel
The course offers a step-by-step approach to enhance the adoption of digital tools by customers, driving revenue growth, increasing customer loyalty, and improving operational efficiency.
Participants will learn how to:
- Create seamless onboarding experiences
- Engage customers effectively through optimized search and product discovery
- Convert engagement into purchases, and encourage repeat business with actionable strategies.
With practical exercises, real-world case studies, and collaborative projects, this certification equips learners with the knowledge and tools to implement effective customer adoption strategies, ensuring long-term digital success in the B2B landscape.
Program details
Duration
Format
Bonuses
Pricing
Who should take this course?
Manufacturers and Distributors
Ideal for digital leaders, management teams, and executive leaders to drive digital tool adoption, improve customer engagement, and increase loyalty and repeat business in your B2B eCommerce operations.
Technology vendors
Perfect for sales, marketing, product, and customer success teams to better serve clients, enhance customer satisfaction, and drive product adoption.
System Integrators and Agencies
Gain insights into aligning your solutions and messaging with the Customer Adoption Framework to better serve your clients and increase project success.
Consultants
Master the Customer Adoption Framework to offer clients strategic advice on boosting digital adoption, optimizing customer journeys, and driving long-term growth.
Meet Justin King, your instructor
Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.
He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.
Level 1 Certification Modules
Lessons objectives
- Overview:
- Introduction to the Customer Adoption Framework: stages of onboarding, engage and discover, buy and try, repeat and reward.
- Why customer adoption matters for manufacturers and distributors.
- Benefits of mastering the customer adoption process: increased revenue, higher customer retention, and improved loyalty.
- Learning Objectives:
- Understand the basics of customer adoption in the B2B eCommerce context.
- Identify key differences between customer acquisition and adoption.
Why Get This Certification?
Drive Revenue Growth
Transform your customer relationships, boost loyalty, and ensure sustainable growth.
Actionable Strategies
Gain practical, step-by-step techniques you can implement immediately to enhance customer engagement and loyalty.
Become a Leader
Position yourself as a key player in driving digital transformation and leading customer adoption initiatives.
Industry-Recognized
Position yourself as a key player in driving digital transformation and leading customer adoption initiatives.
How this certification benefits you
Earn an official, industry-recognized B2B eCommerce Certification upon completing this course. This credential validates your foundational understanding in B2B eCommerce and enhances your credibility within your organization and industry.
Frequently Asked Questions
The B2B eCommerce Professional: Level 1 certification is included in the annual “B2BEA Professional Membership” which is $395 USD per year. You can cancel your membership at any time.