

Webinar: What Executives Need to Know About B2B eCommerce
Event by B2B eCommerce Association
About
There’s a quiet disconnect in B2B companies.
Executives and digital teams aren’t speaking the same language.
Digital leaders face complex tech, shifting priorities, and internal friction.
Executives want to lead—but don’t always know how to support or challenge their eCommerce teams.
This webinar is about fixing that.
Join Justin King for a practical session on what executives need to understand about B2B eCommerce and how to lead better.
What you’ll take away:
- Why misalignment happens and how to fix it
- What execs should ask (and stop asking)
- How to build trust and accountability across teams
Bonus: All registrants get a copy of the eBook B2B eCommerce for Executives
Speaker: Justin King
Date: August 5, 2025
Time: 10 AM PT | 1 PM ET
Register here:
https://us06web.zoom.us/webinar/register/WN_dFJF6ohQSX6L4OANwOnjeQ#/registration
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