Lesson 1: B2B eCommerce for CEOs: Why B2B eCommerce Is a Strategic Imperative
Lesson 2: You Can’t Outsource Digital Transformation
Lesson 3: The Financial and Operational Impact
Lesson 4: Rethinking the Sales and Customer Model
Lesson 5: Organizational Readiness and Roadblocks
https://youtu.be/KMHQNQK3H_E
Lesson 6: Executive Playbook – How to Lead the Transformation
Resources
B2B eCommerce for CEOs - eBook cover
What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask) 1

What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)

In boardrooms across the country, manufacturers and distributors are asking big questions: You can’t…

Executive-Briefing-B2B-eCommerce

Why B2B eCommerce Is a Strategic Imperative, Not Just a Sales Tool

Part 1 of the Executive Briefing Series for Manufacturing & Distribution Leaders If you’re…

Why Mid-Market Owners Should Digitise Before They Exit

Why Mid-Market Owners Should Digitise Before They Exit

In today’s mergers and acquisitions (M&A) landscape, buyers are looking for more than just…

Sam Aldinger

The Leadership Playbook: Lessons from Fastenal’s Culture with Sam Aldinger

In a digital age dominated by platforms, AI, and process optimization, it’s easy to…

Who Needs the Executive Series

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Executives

Understand how to lead and align your organization to drive digital transformation. 

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Executive-Tracked Professionals

Learn how to think and speak like an executive and position yourself to be the driver of digital change in your organization.

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VPs & Directors

Learn (and share) how to align your organization. Whether you sit on the business or the tech side, understand how to "sell" digital to your executives.

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Digital Teams

Get empowered, aligned, and learn how to speak "executive" to get acceleration and traction in your digital projects. 

Meet the Instructor: Justin King

Justin King is a recognized B2B eCommerce thought leader with extensive experience helping manufacturers and distributors accelerate digital transformation.

He built Salsify’s B2B practice, founded B2X Partners, and grew Oracle Commerce B2B from 3% to over 55% of sales. Justin also developed B2B messaging for Hybris in the US. His practical, results-driven approach makes him a sought-after expert and educator.

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