White Paper: Unleashing the Potential of On-Site Search

As B2B buyers shift toward digital channels, onsite search functionality has become a critical element of successful eCommerce strategies. This white paper provides a comprehensive analysis of how optimized search experiences can drive sales, enhance customer satisfaction, and improve operational efficiency for industrial distributors.

On-Site Search Insights for B2B

• >  70% of B2B buyers begin their product search online, emphasizing the need for accurate and fast search results.
• > 50% of buyers abandon purchases if they can’t find information quickly.
• > Personalized search experiences can significantly boost conversion rates and customer loyalty.
• > Mobile optimization is essential as over 70% of B2B buyers use smartphones for procurement.
• > Emerging trends like AI-powered search, voice and visual search, and faceted filtering are redefining the B2B buying journey.

This white paper identifies common challenges in B2B, including inconsistent product data and legacy systems. But also shows a path forward with a 90-day roadmap for improving onsite search capabilities. With actionable strategies like leveraging AI, enhancing product data, and embracing mobile-first design, B2B companies can gain a competitive edge in today’s evolving digital landscape.