The complete guide to usability in B2B ecommerce

In today’s fast-paced world, business-to-business (B2B) buyers are short on time and expect even better service when buying online than your average consumer. A personal touch makes a big difference in B2B e-commerce, for example, a customized buying experience that provides relevant product and pricing information not only saves the business buyer time, it creates a positive impression of your company as well.

This guide explores the top five priorities to consider when creating a user-friendly B2B web store.