B2B eCommerce News & Insights
The B2B eCommerce Association brings you B2B eCommerce & digital transformation news and insights from across the globe.
Insights & advice
From Beer to Millwork: How ToniaColetta Is Leading B2B CommerceTransformation at Metrie
Tonia Coletta spent fifteen years in the beer industry before she ever thought seriously…
HawkSearch and Znode Partner to Advance AI-Powered Product Discovery in B2B eCommerce
The continued evolution of B2B eCommerce is placing increasing pressure on manufacturers and distributors…
Insights & advice
The Real Reason B2B eCommerce Projects Fail
When I speak with executives at manufacturing and distribution companies about B2B eCommerce, the…
Insights & advice
From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific
When Deirdre Peters joined Boston Scientific six years ago, the company was an $11…
The Foundations of PIM in B2B eCommerce for Manufacturers and Distributors
If you’ve been involved in a PIM initiative, there’s a pattern that tends to…
Insights & advice
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought…
Podcast
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual…
GTSE Joins the B2B eCommerce Association
The B2B eCommerce Association is pleased to welcome GTSE and Tom Armenante, eCommerce Director…
Insights & advice
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started…
Insights & advice
Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify
Digital transformation for B2B has historically been about adapting to a changing landscape, launching…
Insights & advice
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is…