Shopify goes enterprise ecommerce

Looking to give B2B suppliers the flexibility to integrate and innovate without restrictions on their ecommerce platform, Shopify has introduced Commerce Components by Shopify, a composable technology stack that allows users to integrate Shopify components with their existing back office applications.

With Commerce Components, users can access to Shopify components, such as checkout, which converts 72% better than a typical checkout and 91% better on mobile device, Shopify says, in addition to flexible application programming interfaces (API) with no rate limits to build dynamic customer experiences that integrate with a retailer’s preferred back-office applications. API rate limits are the number of API requests a user can make using her API key based on the rules/policies set by the API’s operator or owner. As a result, suppliers and retailers can integrate their existing back office applications with Shopify’s modular components to build new customer experiences for any device, while developers are free to build with any front-end framework of their choosing.

“Commerce Components by Shopify opens our infrastructure so enterprise retailers don’t have to waste time, engineering power, and money building critical foundations Shopify has already perfected, and instead frees them up to customize, differentiate, and scale,” Shopify President Harley Finkelstein says in a prepared statement.

El Segundo, California-based toy maker Mattel Inc. will be one of the first enterprise retailers to use Commerce Components, bringing their entire portfolio of brands to Shopify. Prior, Mattel worked with Shopify on a project called Mattel Creations, a platform for creators to reimagine the most iconic toys in the world.

“Innovation is at the heart of Mattel,” Mattel chief technology officer Sven Gerjets, says in appeared statment. “Creations empowered Mattel to move quickly, meet our customers where they are, and most importantly leverage Shopify’s infrastructure to scale globally. It was hugely successful, and we’re excited to transform our brand offerings using Commerce Components.”

Shopify’s platform powers more than 10% of ecommerce brands in the United States and has processed over half a trillion dollars, while companies have full control of their brand identity, customer relationships, and data. Existing enterprise retailers using the Shopify platform include Glossier, JB Hi-Fi, Coty Inc., Steve Madden, Spanx LLC, and Staples, Inc