Women in B2B eCommerce
From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific
When Deirdre Peters joined Boston Scientific six years ago, the company was an $11…
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought…
How 3M Is Bringing AI and Digital Strategy to Industrial B2B eCommerce
For most of B2B, eCommerce adoption has followed a predictable arc: early skepticism, gradual…
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started…
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is…
What We Learned at B2B eCommerce World Americas 2025
The Novatize team attended B2B eCommerce World Americas 2025 in Scottsdale and met with…
Championing B2B digital growth across Latin America: Ljubitza Frkovich Mallqui
B2B eCommerce is global but its momentum is driven by local leaders who know…
Boston Scientific Named Enterprise B2B eCommerce Manufacturer of the Year
What happens when digital transformation stops being a project and becomes a growth lever…
Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby
Marketing Isn’t a Department in Manufacturing – It’s the Missing Engine Marketing and manufacturing…
Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan
Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce What if…