B2B eCommerce Startups: Tech Tank Recap

The February 2025 B2B Tech Tank webinar was an interactive, engaging time. We put two emerging tech companies Conversant and Motivate in the hotseat to explain to our B2B eCommerce expert panelists how their solution was changing the B2B landscape. Learn how these companies are using AI to solve the problems that touch each distributor and manufacturer working to drive eCommerce in their business. Hosted by Justin King and B2BEA coaches Val DuVernet, Sam Aldinger, and Jay Schneider.

Key Takeaways:

• Preventing Knowledge Loss: Conversant’s AI solution tackles the “silver tsunami” problem—how to retain expert knowledge as industry veterans retire—by creating an intelligent knowledge base accessible in real time.
• AI-Powered eCommerce: Motivate’s solutions enhance search, product discovery, and decision-making on e-commerce platforms, significantly boosting conversion rates and operational efficiency.
• Strategic Digital Transformation: The competitive opportunities for B2B businesses to start leveraging AI for customer interactions, employee training, and data organization

Watch now to see how AI is an enabler and a game-changer for B2B commerce. Watch the full webinar here.

Note: webinar access is free to all B2BEA members. If you aren’t yet a member, you can create a free account to access the webinar on demand today.
Watch the webinar