Anheuser-Busch goes bottoms up on B2B

Anheuser-Busch InBev, or AB InBev, a multinational drinks conglomerate headquartered in Belgium, is drinking in lots ecommerce and the party is only getting the started.

AB InBev, one of the world’s largest beer brewers by both volume and revenue, operating more than 600 beer brands in 150 countries, says it generated more than $450 million in online  revenue based on 69 million ecommerce orders generated by its digital direct-to-consumer  platform in fiscal 2022.

“Approximately 63%of our revenue (is) now through B2B digital platforms with the monthly active user base reaching 3.1 million users,” says AB InBev.

Anheuser-Busch InBev offers a portfolio of approximately 500 beer brands, which primarily include Budweiser, Corona, and Stella Artois; Beck’s, Hoegaarden, Leffe, and Michelob Ultra; and Aguila, Antarctica, Bud Light, Brahma, Cass, Castle, Castle Lite, Cristal, Harbin, Jupiler, Modelo Especial, Quilmes, Victoria, Sedrin, and Skol brands.

The company was founded in 1366 and is headquartered in Leuven, Belgium. Total fiscal 2022 sales for AB InBev increased by 11.2% to $57.12 billion from $54.30 billion in fiscal 2021.

“Our accelerated digital transformation is a key competitive advantage of our business, improving the way we connect with our ecosystem of two billion consumers and six million customers,” the company says. “We are driving incremental growth through our digital products and expanding the beer category into more occasions. While we are energized by our progress, we believe we are likely only scratching the surface of what is possible.”

AB InBev drives much of its ecommerce from its mobile app the company call BEES, says AB InBev. “BEES is live in 20 markets with approximately 63% of our revenues now through B2B digital platforms,” the company says. “In FY22, BEES reached 3.1 million monthly active users and captured approximately 32 billion USD in gross merchandise value (GMV), growth of over 60% versus FY21.”