Insights & advice
Welcome to Insights & Advice, your go-to source for expert strategies, tips, and best practices to enhance your B2B eCommerce operations. Learn from industry leaders and apply their wisdom to your business.
From Beer to Millwork: How ToniaColetta Is Leading B2B CommerceTransformation at Metrie
Tonia Coletta spent fifteen years in the beer industry before she ever thought seriously…
The Real Reason B2B eCommerce Projects Fail
When I speak with executives at manufacturing and distribution companies about B2B eCommerce, the…
From Zero Online Sales to a Digital Tidal Wave: How Deirdre Peters Built B2B eCommerce at Boston Scientific
When Deirdre Peters joined Boston Scientific six years ago, the company was an $11…
How Stacy Hanks Is Raising the Bar for Buyer Experience in B2B Digital Commerce
When Stacy Hanks joined SureWerx as Vice President of Global Digital Commerce, she brought…
Industrial B2B eCommerce Is Not Catching Up. It Is Moving Forward.
I have been in eCommerce for most of my career at 3M. I started…
Moving Commerce Forward: Domaine Launches An Accelerator For B2B Brands On Shopify
Digital transformation for B2B has historically been about adapting to a changing landscape, launching…
Building for the Pro Customer: How Brooke Logan Is Unifying Commerce at Genuine Parts Company
Brooke Logan did not set out to work in B2B eCommerce. Her degree is…
Digital Transformation Is a Progression, Not a Destination
If there is one thing I have learned after decades in this ecosystem, it’s…
Your Digital Maturity Score Isn’t a Number. It’s a Direction.
The B2BEA Digital Maturity Self-Scoring Tool is back and it’s worth a second look….
Saltbox Mgmt: End-to-End Salesforce B2B eCommerce Expertise for Manufacturers and Distributors
B2B eCommerce has shifted from an optional channel to a core business capability. For…
Digital Marketing Transformation in Manufacturing Industries
As buyer behavior evolves and innovation accelerates, traditional marketing models built around trade shows,…
The Systems That Power B2B Commerce
One of the biggest challenges when you’re building your foundational knowledge of B2B digital…