Behind the Scenes in the B2BEA US HQ!

Snow may have blanketed Greenville, South Carolina, but inside the B2BEA U.S. headquarters, things are heating up, especially in the studio.

In a quiet moment over the weekend, Justin King, founder of the B2B eCommerce Association, took time to reflect on the community’s growth, a new mini course release, and the evolving creative space that powers so much of what B2BEA is building.

Here’s a look behind the scenes at where the magic happens.

A New Mini Course for the B2BEA Community

As part of expanding value for B2BEA members, Justin shared a sneak peek at a brand-new mini course developed for those joining the free membership tier. It’s built from selected lessons within the Professional Level 1 Certification, designed to be approachable and useful for anyone, sales reps, executives, or newcomers to B2B eCommerce.

We wanted to give members an immediate payoff, something they can watch, share, and learn from right away.

This mini course offers a concise, foundational view of eCommerce and its role in modern manufacturing and distribution, and is something members can pass along to anyone in their organizations.

Inside the B2BEA Studio

Justin also gave viewers a tour of the B2BEA studio space, a converted warehouse in Greenville’s creative heart. With natural light, exposed brick, and modular studio setups, the HQ balances function and inspiration.

It’s not a huge space, but it has so much ability for us to expand, work, and be creative, which is even more important.

There’s a podcast studio, a teleprompter room, and even shared space with a yoga studio next door. Whether it’s recording certification videos, hosting guest interviews, or producing content for the community, this studio is a key part of the B2BEA engine.

Why Greenville?

Justin also shared his love for his hometown.

I love Greenville, South Carolina. I love the weather. I love the three and a half seasons we get. It’s a great place to be.

Greenville might not be the obvious choice for a digital content HQ, but it works. It’s quiet when it needs to be, bustling when the energy calls for it, and full of hospitality.

Come Visit, Collaborate, and Create

With a fully-equipped podcast and video studio, Justin opened the door (literally) to collaboration:

If you want to come to Greenville and do a podcast with me, we have a space for that. We can record together, and grab some drinks or dinner too.

For creators, thought leaders, and B2B professionals, the invite is open. The B2BEA studio isn’t just a production hub, it’s a community space to spark new ideas, capture stories, and grow together.

What’s Next?

As the B2B eCommerce Association continues to grow its community and content, the focus remains clear: provide value, enable learning, and create a space where professionals in the B2B space can thrive.

Whether you’re new to the space or a seasoned leader, there’s something being built here in Greenville, and you’re invited.