How ANZ leaders are winning in B2B ecommerce today

Brett Sinclair Brett Sinclair | Nov 21, 2023
B2B-eCommerce-Australia-Data

Are you ready to dive into the dynamic world of B2B eCommerce in Australia and New Zealand? Our latest report, in partnership with SAP, reveals pivotal insights that are shaping the industry’s future.

The digital divide and its implications

Our findings highlight a growing digital divide among B2B sellers. With eCommerce rapidly evolving, some companies are surging ahead, while others lag. This divide is crucial for businesses to understand and navigate.

Key insights:

Market growth: B2B eCommerce sales in ANZ are projected to grow by 18% in 2023, reaching $28.8 billion. This growth is outpacing the overall B2B market, signaling a shift towards digital channels.

Leaders vs. laggards: Companies generating significant revenue from digital channels view themselves far ahead of competitors. The report delves into strategies and practices that set these leaders apart.

Challenges and opportunities: From budget constraints to the need for skilled eCommerce personnel, the report unpacks the challenges businesses face and how the leaders are addressing them.

Case studies: Real-world successes

We’ve included compelling case studies from Fletcher Building, Workwear Group, and Gallagher Group. These stories offer tangible examples of overcoming digital hurdles and leveraging eCommerce for substantial business growth.

Four keys to ecommerce success

Our conclusion outlines four critical strategies for succeeding in B2B eCommerce, offering a roadmap for businesses at different stages of their digital journey.

Why download the report?

This report is not just data. It’s a lens into the future of B2B eCommerce in ANZ. Whether you’re a startup or a seasoned player, these insights are invaluable for strategic planning and staying ahead of the curve.

Get your copy now!

Dive deeper into these insights and strategies by downloading the full report. Equip your business with the knowledge to lead in the digital marketplace.


Access report

Brett Sinclair
Brett Sinclair

Brett is the founder and global director of the B2B eCommerce Association.

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