Digital Transformation

Digital transformation is often a catch-all. But real transformation in B2B requires technical execution, internal change management, and customer adoption. Please find resources from B2BEA experts and partners here. To share content for consideration, please request it here.

banner with text: the infinite buying journey

The Infinite B2B Buying Journey

Mastering the B2B buying journey is essential for B2B companies seeking to maximize revenue…

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Your Next Customer Is an Algorithm: Redefining Digital Transformation for the B2A Economy

You spent a decade transforming your business for digital buyers. You built the portal….

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How AI-Powered Search is Transforming eCommerce for Manufacturers and Distributors

Turning Complex Search Into a Digital Transformation Win with AI-Powered Product Discovery B2B buyers…

banner text: Credit where it's due - Why B2B needs a digital credit upgrade

Report: Why B2B needs a digital upgrade

B2B commerce has moved online, but trade credit has not kept pace. As more…

banner with text: In B2B, Your Buyers Need More Than a Portal Stuck in the 90s

In B2B, Your Buyers Need More Than a Portal Stuck in the 90s

Legacy B2B buyer portals, built around ERP limitations, prioritize internal convenience over customer experience….

B2B eCommerce Compass 2026

B2B Ecommerce Compass 2026

B2B commerce in 2026: There’s no growth without a strong foundation.A new guide from…

The Digital Mistake Killing B2B Distributors with Bob Lewis

In this episode of the B2B eCommerce Show, Justin King sits down with Bob Lewis, a longtime leader in B2B eCommerce and product information strategy with over 20 years of experience helping distributors succeed online.

big commerce - The Complete Guide to B2B Digital Maturity

The Complete Guide to B2B Digital Maturity

Discover how your business can leverage new technology to improve customer experience, streamline operations,…

Why B2B eCommerce Has Failed the Mid-Market — And What You Can Do About It

This eBook is written for mid-market manufacturers and distributors who know they need an…

[ON DEMAND WEBINAR] Building a Best-of-Breed B2B Stack: Exploring Digital Transformation with Wastequip

Find the recording of this webinar here!  Join Americaneagle.com, Salsify, and OroCommerce to dive…

Introduction to eProcurement Integration

B2B eProcurement integration can feel complex, especially for suppliers supporting enterprise buyers with different…

How to select a B2B eCommerce Platform (1)

How to Select a B2B eCommerce Platform in 2026

Selecting a B2B eCommerce platform isn’t just an IT project, it’s a decision that…