Digital Transformation
Digital transformation is often a catch-all. But real transformation in B2B requires technical execution, internal change management, and customer adoption. Please find resources from B2BEA experts and partners here. To share content for consideration, please request it here.
The Digital Wake-Up Call
Excerpt from “B2B Digital for CEOs” Let’s start with a simple truth: eCommerce is…
You Can’t Outsource Digital Transformation
You Can’t Outsource Transformation—Here’s Why That Matters There’s a mindset shift every B2B manufacturer…
What We Don’t Say Out Loud About Change Management in Digital Transformation
Excerpt from the book B2B Digital for Executives. The Emotion No One Talks About…
What Every CEO Needs to Know About B2B eCommerce / Digital (But Was Afraid to Ask)
In boardrooms across the country, manufacturers and distributors are asking big questions: You can’t…
Storytelling Over Data: The Secret to Modern B2B Marketing with Lori Highby
Marketing Isn’t a Department in Manufacturing – It’s the Missing Engine Marketing and manufacturing…
Why Digital Fails Without Executive Buy-In with Liz Saxen-Duggan
Digital Alignment Is the Shift Too Many Still Miss in B2B eCommerce What if…
Beyond the Webstore: Driving Real Digital Transformation in B2B with Graham Lubie
In B2B commerce, digital transformation isn’t a one-off initiative, it’s an evolving program. That’s…
Webinar Recap: From MVP to Maturity: Simpson Strong Tie
Missed the live session? The replay is now available. Our latest webinar with Jared…
Webinar Recap: 3 (Persistent) Myths of B2B eCommerce- Debunked!
Missed the live session? The replay is now available. Our latest webinar unpacked the…
Reimagining Sales in a Digital-First B2B World
Part 3 of the Executive Briefing Series for Manufacturing & Distribution Leaders If you’ve…
Bridging the B2B Buying Experience with a Self-service Portal – Whitepaper
Learn how to Deliver Unified Experiences That Span the Aftersales Journey As customer expectations…
Webinar Recap: The Evolution of B2B eCommerce in France
Host:Guest Speakers: Olivier Thivent (SVP of Omnichannel Experience, Sonepar) & Xavier Rio (Global B2B…