Order Management and eCommerce: A Winning Strategy for B2B Growth

In the complex world of B2B commerce, success hinges on the seamless integration of Order Management Systems (OMS) and eCommerce platforms. While both serve distinct purposes, they must work together to drive operational efficiency, sales growth, and customer engagement.

B2B businesses operate differently from retail. Unlike B2C, where eCommerce is a standalone function, B2B companies have long transacted digitally via EDI and other integrated systems. Today, modern B2B success requires both an advanced eCommerce platform—to enhance the buying experience—and a robust OMS—to streamline fulfillment, manage complex pricing, and orchestrate orders across multiple channels.

This is where the OroCommerce and Körber Supply Chain partnership comes in. By combining a B2B-first eCommerce platform with a purpose-built OMS, businesses can optimize their supply chain, improve order accuracy, and ensure frictionless customer transactions—regardless of fulfillment type, pricing structure, or distribution complexity.

Without a well-balanced approach, companies risk inefficiencies that slow growth and impact customer satisfaction. Investing in eCommerce without OMS leaves fulfillment operations struggling; investing in OMS without eCommerce means missed revenue opportunities. The solution? A unified commerce strategy that leverages both.

For B2B manufacturers, wholesalers, and distributors looking to future-proof their operations, integrating OMS and eCommerce is no longer optional—it’s essential.