The NEW Brain GPT! and a few other thoughts on AI

For years, we’ve envisioned a smarter, more connected B2B e-commerce space, one where every distributor, manufacturer, agency, and consultant speaks the same language and shares a mutual understanding of the challenges and best practices in the industry.

With the launch of our “Brain GPT,” that vision is becoming a reality.

Why We Built Brain GPT

Since the early days of the B2B E-Commerce Association, we’ve built up the industry’s largest library of practical content, from blog posts and books to training materials and YouTube transcripts. But the question was always: How can we put this knowledge to work?

That’s when the idea hit: what if we could turn this mountain of insight into a GPT-powered assistant? Something that could answer your questions like a seasoned consultant. That’s what we set out to build, first with simple internal tools and now, with a fully usable platform for our entire community.

Modeling the Future of B2B AI

We started small. Using ChatGPT’s Pro tools, we built what we called the “Content Maestro”, a GPT that could write in a human voice, optimized for LinkedIn, and powered by our content library. It wasn’t perfect, but it was good enough to get us 90% of the way.

Since then, we’ve created GPTs for training, platform selection, and full B2B commerce strategies. Our ultimate goal? A single AI-powered search box on your website, where customers can ask anything, just like talking to a sales rep.

We don’t just tell you how to use AI. We show you.

Introducing the Brain GPT

Now live inside our free community, Brain GPT is your virtual B2B commerce consultant. Ask it about customer adoption, platform strategy, product content, whatever you need and it draws from 20 years of frameworks and proven tactics.

It’s evolving fast. We’re tweaking the back-end daily, improving clarity, differentiating responses for manufacturers vs. distributors, and chaining GPTs together for deeper insight. The goal is clear: more personalized, more strategic answers in real time.

How to Use It

Start with a simple prompt like:
“How can we improve customer registration activation on our e-commerce platform?”

Brain GPT doesn’t just guess, it pulls from our customer adoption frameworks and asks for your role so it can tailor its response. Soon, it will go even further: attaching PDFs, linking training modules, even promoting community resources right in the chat.

And yes, it’s free (for now). Anyone in the community can access it, no limits.

AI Is Not the Threat, Ignorance Is

This isn’t about AI taking jobs. It’s about people who know how to use AI thriving while others fall behind.

I use AI daily, not just for output, but for throughput. For brainstorming, strategy, and scaling my time. Tools like Gumloop, ChatGPT, and custom GPTs help me do in hours what used to take days.

And you can too.

Join Us

I built this because it’s how I learn, by building and sharing. You can follow what I say, but more importantly, watch what I do. This technology is moving fast, and the best way to keep up is to dive in.

So check out the Brain GPT. Use it. Break it. Ask questions. And let’s build the future of B2B commerce together.