CrediLinq Joins B2BEA as Official Member, Fueling Growth in B2B Embedded Finance

The B2B eCommerce Association (B2BEA) is proud to welcome CrediLinq as our newest official vendor member. As a fast-scaling fintech innovator specializing in Credit-as-a-Service (CaaS), CrediLinq is redefining how credit infrastructure supports digital-native B2B platforms, making them a natural fit for the B2BEA ecosystem.

This announcement comes on the heels of CrediLinq’s successful $8.5M Series A raise, led by OM Venture Capital and MS&AD Ventures, with participation from Citi North America, Rustem Family Office, and returning investors like 500 Global and Epic Angels. This investment is not just capital—it’s a validation of CrediLinq’s bold vision to modernize and embed credit offerings where digital business happens.

Their approach is clear: enable platforms to offer real-time, AI-driven credit solutions to the underserved SME sector—a cornerstone audience within the B2B eCommerce universe. As more B2B sellers and marketplaces pivot toward digital-first operations, embedded financial tools like those offered by CrediLinq unlock speed, flexibility, and scale for their users.

CrediLinq’s solutions can be embedded across platforms that cover verticals of procurement, supply chain, e-commerce marketplaces, freelance platforms, banking, accounting, and payments.   In the e-commerce space for example, CrediLinq has integrations with key marketplaces such as Amazon and TikTok Shop.

CrediLinq’s point of difference centers around embedding lending solutions within these platforms and harnessing the platform’s real-time alternative data, to offer business owners swift access to funding through AI-driven credit decisioning and agentic workflows. This empowers SMEs to manage cash flow by accessing seamless, flexible and transparent lending options.

“Today marks a pivotal moment for CrediLinq as we accelerate the growth of embedded finance globally, helping platforms empower digital native SMEs with flexible, transparent and seamless access to capital,” said Deep Singh, Founder and Group CEO of CrediLinq. “With this new funding, we are excited to deepen our partnerships, expand into new markets, and invest in talent and technology that will support the next phase of our growth.”

“CrediLinq represents the kind of innovative thinking and actionable technology we champion,” said Brett Sinclair, Founder of the B2B eCommerce Association. “Their presence in our vendor ecosystem will bring tangible value to distributors, manufacturers, and the digital platforms serving them.”

With this funding round, CrediLinq is expanding into the U.S., UK, and Australia, while continuing to invest in its proprietary AI credit engine. As digital adoption spreads across every corner of B2B commerce, their model aligns tightly with the Association’s mission to equip members with real-world tools that accelerate transformation, not just talk about it.

CrediLinq’s work intersects with the core themes of our training, research, and community conversations, especially in areas like platform integration, financial transparency, and enabling customer self-service, all critical pillars of the modern Digital Branch™.

We’re excited to have them join our upcoming events and conversations, especially as we explore the intersection of embedded finance, eCommerce strategy, and digital transformation.