Boost your online sales by putting your B2B customers first

The world of B2B commerce is changing. Business buyers are highly influenced by what they are used to as B2C consumers. As a result, the buying experience has become a key means of competitive differentiation. Organizations must provide the best services possible, as personalized as possible.

This whitepaper provides answers to 4 key questions:

• How can I add value for my customers?
• B2B & B2C: completely different or more similar than you think?
• What do B2B customers want?
• A customer portal: what’s in it for me?

This is your opportunity to step up!